Chapstick

Objective

Position the new Chapstick Colors in the market as the only lipstick that gives you the color you want and the hydration your lips need.

Estrategy

Through a 360 strategy with Laura Tobón, one of the most recognized influencers and TV hostesses in Colombia, the new Chapstick Colors was announced through TV ads and related actions on social networks.

Results

The product sold out in the first month of launch.