Mercado Libre

Objetive

Bring traffic to the website and product sales with the different campaigns throughout the year.

Estrategy

We created a one year brand ambassador strategy, in which influencers would tell engaging stories to promote the “swipe-up” through Instastories. The year plan included several campaigns, social listening of the influencers to identify opportunities, shipment of products/gifts, event attendance management, among others.

Compensation model

Pay per click

Results

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0
M
Views
+
0
M
Clicks to site
The effectiveness of the campaign doubled Vs. the beginning.

  • Depuration of influencers
  • Influencers became more engaged with the brand (more posts y better content)