Samsung Galaxy S9

Objective

Generate awareness and emotional connection between Samsung Galaxy S9 and the centennial audience, who aspire to own an iPhone instead of a Samsung cell phone.

Estrategy

Through Kika Nieto, one of the top Youtubers in Colombia, we created a contest and the Content Format #SamsungNextYoutuber where she could interact with the phone and communicate its main features to the audience. Through her social networks Kika amplified the content format.

Results

0
M
Views (18M Kika, 4M the format episodes, 350K videos of the contestants)
+
0
User generated videos
0
K
Interactions
0
%
Positive comments about Samsung Galaxy S9