Adriana's professional purpose is to generate value in the evolution of brands from a holistic vision of marketing. She is an International Business Administrator and Master in Project Management with more than 11 years of experience in strategic planning and brand management, mass consumer marketing and digital marketing. She has served in roles such as Head of Marketing & New Business, Strategy Director, Brand Manager and Digital Marketing Director, especially in advertising agencies, mass consumption, education and consulting. In these roles, she has been in charge of the entire communication and marketing strategy of brands in different channels and media (360º). During the last 5 years, she has had a focus on digital marketing achieving the positioning of brands at LATAM level. She is a person with strategic thinking and leadership, team player, decision maker and focused on getting results. Additionally, Adriana is passionate about event planning and organization, loves to travel, learn about new cultures and enjoy time with her family, friends and pet.