Fernanda is a publicist with an emphasis on strategic planning, with more than 5 years of experience in the account area, managing, executing, measuring and evaluating 360° campaigns for companies in the mobility, beauty, learning, mass consumption and other sectors.
She currently plays the role of Account Director at Goldfish, leading with passion and humanity work teams and driving strategic communication for major advertisers such as L'Oréal, Ramo, Levapan, VanCamp's, Kumon, Colanta, among others. With which the work team, client and agency have been deserving of recognition in the advertising industry such as: · Gold at the P&M 2023 awards in the category of Use of media/ creativity and innovation for Ramo with the Criptoponqué campaign. · Silver in IAB Mixx 2023 in the Influencer Marketing category for Nestlé with Nutren Senior and our campaign: Zapping Senior, the senior generation changed channel. · Shortlist Effie Colombia 2023 in the Influencer Marketing category for Nestlé with Nutren Senior and our campaign: Zapping Senior, la generación senior cambió de canal. · Gold in the Digital Strategy of the Year category in the P&M Top 10 2024 awards for Ramo with the campaign El Tostado Más Picante Del Mundo. · Silver in IAB Mixx 2024 in the Influencer Marketing category for Levapan with the Mermelada de la Buena campaign. · Gold at IAB Mixx 2024 in the Influencer Marketing category for Ramo with the campaign El Tostaco Más Picante Del Mundo. Fernanda's professional purpose is to build and form solid, human and expert teams in the industry that from innovation, research, data analysis and trends, provide an expert consulting service that allows making strategic decisions that conclude in cost efficient results to achieve the business objectives of each of our clients.