Nestlé Milo, a milk soluble chocolate drink, has accompanied many generations of Colombians. These people have found other ways to enjoy Milo, such as spoonfuls straight from the bag.

Publicize Milo's collaboration with McDonalds' Mcflurry and position it with the audience.

We appropriated a colloquial Colombian verbating: ¨meter la cucharada¨, to detonate creativity in two senses: a literal one and a much more colloquial one that invited not to miss the launching of the brand.

Our talents had the task of “spooning” and “revealing by mistake” the launch of the brand. They created humorous content leveraging everyday situations such as “I'll steal you a teaspoon” that generated awareness and conversation.