Generate awareness of Pringles in the gamers niche, communicating the brand's promotion with Free Fire and inviting the audience to enjoy the promo in Ecuador.

Through a group of influencers we created content to connect with the brand's target. We created a mix between gamers, lifestyle and humor content influencers, whose audiences were focused on people between 17 and 24 years old. Thanks to the creativity of the influencers we were able to generate fun content to communicate the promo in a different way.