Objective
Generate content so powerful that it connects Centennials with the brand by giving them valuable content that generates interest.
Idea
Generate content so powerful that it connects Centennials with the brand by giving them valuable content that generates interest.
Strategy
Lanzamos los Claro Digital Power 2020, los premios a lo mejor del contenido digital donde nuestras audiencias… ¡podían ser protagonistas!
Execution
We launched the Claro Digital Power 2020, the awards for the best of digital content where our audiences... could be protagonists!
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